Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/97125
Title: Motication and social media influencers driving purchase intention of customers in Can Tho city: A TikTok perspective
Authors: Le, Nguyen Doan Khoi
Bui, Ngoc Yen Nhi
Keywords: Kinh doanh quốc tế CLC
Issue Date: 2023
Publisher: Trường Đại học Cần Thơ
Abstract: Aanalyze the impact of Motivations and Social Media Influencers driving the purchase intention of customers in Can Tho City. Based on that foundation, the author proposes some implications to maximize reach and engagement for social media marketing professionals on TikTok
Description: 80 p
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/97125
Appears in Collections:Trường Kinh tế

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