Motication and social media influencers driving purchase intention of customers in Can Tho city: A TikTok perspective

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/97125

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DC Field	Value	Language
dc.contributor.advisor	Le, Nguyen Doan Khoi	-
dc.contributor.author	Bui, Ngoc Yen Nhi	-
dc.date.accessioned	2024-03-04T02:27:13Z	-
dc.date.available	2024-03-04T02:27:13Z	-
dc.date.issued	2023	-
dc.identifier.other	B1911696	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/97125	-
dc.description	80 p	vi_VN
dc.description.abstract	Aanalyze the impact of Motivations and Social Media Influencers driving the purchase intention of customers in Can Tho City. Based on that foundation, the author proposes some implications to maximize reach and engagement for social media marketing professionals on TikTok	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Trường Đại học Cần Thơ	vi_VN
dc.subject	Kinh doanh quốc tế CLC	vi_VN
dc.title	Motication and social media influencers driving purchase intention of customers in Can Tho city: A TikTok perspective	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

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