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https://dspace.ctu.edu.vn/jspui/handle/123456789/97125| Title: | Motication and social media influencers driving purchase intention of customers in Can Tho city: A TikTok perspective |
| Authors: | Le, Nguyen Doan Khoi Bui, Ngoc Yen Nhi |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Aanalyze the impact of Motivations and Social Media Influencers driving the purchase intention of customers in Can Tho City. Based on that foundation, the author proposes some implications to maximize reach and engagement for social media marketing professionals on TikTok |
| Description: | 80 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/97125 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.22 MB | Adobe PDF | ||
| Your IP: 18.188.233.69 |
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