Determinants affecting online reviews credibility and its impact on consumers' purchase decisions on Shopee e-commerce platform in Can Tho city: A case of fashion products

Abstract

Investigate the determinants of online review credibility and their impact on consumers' purchase decision in the context of e-commerce platforms, with a specific focus on fashion products, for enhancing the utilization of online reviews as a word-of-mouth marketing tool for online fashion retailers on the Shopee platform in Can Tho, Vietnam