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https://dspace.ctu.edu.vn/jspui/handle/123456789/97127| Title: | Determinants affecting online reviews credibility and its impact on consumers' purchase decisions on Shopee e-commerce platform in Can Tho city: A case of fashion products |
| Authors: | Tran, Thu Huong Bui, Hoang Lam Vi |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Investigate the determinants of online review credibility and their impact on consumers' purchase decision in the context of e-commerce platforms, with a specific focus on fashion products, for enhancing the utilization of online reviews as a word-of-mouth marketing tool for online fashion retailers on the Shopee platform in Can Tho, Vietnam |
| Description: | 93 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/97127 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 3.41 MB | Adobe PDF | ||
| Your IP: 3.136.23.239 |
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