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https://dspace.ctu.edu.vn/jspui/handle/123456789/97127Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Tran, Thu Huong | - |
| dc.contributor.author | Bui, Hoang Lam Vi | - |
| dc.date.accessioned | 2024-03-04T02:29:12Z | - |
| dc.date.available | 2024-03-04T02:29:12Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.other | B1911761 | - |
| dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/97127 | - |
| dc.description | 93 p | vi_VN |
| dc.description.abstract | Investigate the determinants of online review credibility and their impact on consumers' purchase decision in the context of e-commerce platforms, with a specific focus on fashion products, for enhancing the utilization of online reviews as a word-of-mouth marketing tool for online fashion retailers on the Shopee platform in Can Tho, Vietnam | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Trường Đại học Cần Thơ | vi_VN |
| dc.subject | Kinh doanh quốc tế CLC | vi_VN |
| dc.title | Determinants affecting online reviews credibility and its impact on consumers' purchase decisions on Shopee e-commerce platform in Can Tho city: A case of fashion products | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | Trường Kinh tế | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 3.41 MB | Adobe PDF | ||
| Your IP: 18.117.71.102 |
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