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Browsing by Author Pham, Le Hong Nhung

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Showing results 1 to 17 of 17
Issue DateTitleAuthor(s)
2022An appraisal of customer satisfaction levels on using outsourced transportation service in Can Tho City.Pham, Le Hong Nhung; Do, Ngoc Thien Huong
2022Analysis factors affecting the brand value of Vietnamese leather shoes in Ho Chi Minh City, Viet NamPham, Le Hong Nhung; Ly, Vi Dan
2023Analyzing the online review attributes on Shopee platform of Vinamilk conpanyPham, Le Hong Nhung; Nguyen, Phuc Nguyen
2021Developing a customer-driven approach marketing strategy of the ila english institution in Can Tho cityPham, Le Hong Nhung; Huynh, Viet Trang
2023Exploring cross-cultural variations in fast food restaurant selection criteria: A comparative study between vietnamese and non-vietnamese office staffs in Can ThoPham, Le Hong Nhung; Nguyen, Thanh Dat
2023Impact of Cultural Distance on hotel online review conten a study of Sidedness and Suggestion IntentionPham, Le Hong Nhung; Vu, Nguyen Phuong Anh
2023Impact of national culture on ratings and tangible attributes of customers’ online reviews in Vietnam’s hotel industryPham, Le Hong Nhung; Phan, Nguyen Ngoc Anh
2023Impact of product placement in television show on purchase intention: The case of Diet Pepsi Lime in Rap Viet television showPham, Le Hong Nhung; Pham, Phuoc Thinh
2023Investigating the impact of celebrity endorsement on fitness and gym behavioral intention of people in Can Tho cityPham, Le Hong Nhung; Nguyen, Ngoc Tram Anh
2022Measuring service quality of supermarket's online sales channels in Can Tho city.Pham, Le Hong Nhung; Pham, Do Tuong Vy
2022Online shopping in Ho Chi Minh city, exploring the factors influencing customers’ decisions during Covid-19 outbreakPham, Le Hong Nhung; Nguyen, Thi Thuy Linh
2023The effect of female stereotypes in advertising: A case study of Levi’s jeans advertisingPham, Le Hong Nhung; Nguyen, Mai Kha Vi
2022The impact of individual - level cultural values on the entrepreneurial intention of students at CanTho University.Pham, Le Hong Nhung; Nguyen, Ngo Phi Van
2021The impact of individual-level cultural dimensions on generation z consumers’ expectations in service quality: A case study of online food delivery service in CanTho cityPham, Le Hong Nhung; Nguyen, Ai Vy
2021The impact of netflix streaming service quality on gen Z customer satisfaction in Can Tho cityPham, Le Hong Nhung; Cao, Nguyen Nhat Vy
2021The impact of the cool fashion factors in Biti's sneaker on perceived value and purchasing intention of young consumers in Can Tho cityPham, Le Hong Nhung; Le, Dang Minh Anh
2022The influence of individual level- cultural dimensions on student's perspectives about the benefits and challenges of online learning: a case study of high-quality International Business students at Can Tho University.Pham, Le Hong Nhung; Dương, Ngoc Trinh
Showing results 1 to 17 of 17