Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/12256
Title: Factors Influencing The Relationship Quality Between Shrimp Farmers And Processing Enterprises In The Mekong Delta
Authors: Hoàng, Thị Hồng Lộc
Nguyễn, Quốc Nghi
Keywords: Relationship quality
Loyalty
Farmers
Processing enterprises
Issue Date: 2018
Series/Report no.: International Journal of Business and Management Invention (IJBMI);7 .- p. 45-51
Abstract: The objective of the study is to determine the factors that affect the relationship quality between shrimp farmers and processing enterprises in the Mekong Delta. The data were collected through direct interviews with 150 shrimp farmers in Ca Mau, Bac Lieu and Soc Trang Province. The PLS - SEM method was used and the results show that three factors positively affect the quality of the relationship between shrimp farmers and processing enterprises are perceived price, payment conditions and profit-loss sharing. In particular, the perceived price is the most important factor affecting the quality of the relationship between shrimp farmers and processing enterprises. Besides, the study also claims that the relationship quality factor positively impacts the loyalty among shrimp farmers and processing enterprises.
URI: http://dspace.ctu.edu.vn/jspui/handle/123456789/12256
Appears in Collections:Tạp chí quốc tế

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