Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/36909
Title: Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City
Authors: Trinh, Thuy Anh
Tran, Kiem Viet Thang
Keywords: Tourism events
Intention to participate
Motivations to attract customers
Issue Date: 2020
Series/Report no.: Journal of Science HCM Open University;Vol. 10, No. 02 .- P.37-51
Abstract: The study examines the impact of factors influencing customers’ intention to attend a tourism event, by consideringthe motivation to attract customers to such an event. The authors collected 230 interview samples from different subjects, then conducted a quantitative method through factor, correlation, and regression analysis.
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/36909
ISSN: 1859-3453
Appears in Collections:Khoa học Trường ĐH Mở Tp.HCM (Journal of Science HCM Open University)

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