Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/36935
Title: The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP
Authors: Bui, Quang Hung
Trinh, Thuy Anh
Nguyen, Thi Thu Thao
Nguyen, Pham Kien Minh
Keywords: Marketing innovation
Products/service innovation
Social media innovation
Customer’s loyalty
Customer satisfactions
Consumer perceived value
Issue Date: 2020
Series/Report no.: Journal of Science HCM Open University;Vol. 10, No. 02 .- P.82-100
Abstract: Identifying how the innovation affects the customer’s loyalty via the consumer perceived value and customer satisfactions from products or services provided by the Coopmart Retailers System in Ho Chi Minh City, Vietnam is the purpose of this search. This research also draws some suggestions for the firm’s future development. The research was conducted through 2 phases: a qualitative pilot study and quantitative analysis. The pilot study was conducted with 5 people who are working in Coopmart as department heads, deputy heads, and managers with at least 10 years’ experience.
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/36935
ISSN: 1859-3453
Appears in Collections:Khoa học Trường ĐH Mở Tp.HCM (Journal of Science HCM Open University)

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