LRC Digital repo
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Please use this identifier to cite or link to this item:
https://dspace.ctu.edu.vn/jspui/handle/123456789/86521| Title: | Analysis of the effect of brand ambassadors on the purchase decision on ecommerce platform among gen Z in Can Tho City, Viet Nam |
| Authors: | Phan, Anh Tu Vo, Trieu Vy |
| Keywords: | Kinh doanh quốc tế chất lượng cao |
| Issue Date: | 2022 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | This research aims to examine different elements of brand ambassadors and how they affect online purchase decisions among Generation Z living in Can Tho City, Vietnam. |
| Description: | 59 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/86521 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.26 MB | Adobe PDF | ||
| Your IP: 3.15.221.191 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.