The factors impact on consumer using mobile payment, a case study in major metropolis in VietNam

Abstract

Within the context of emerging mobile technologies, Mobile payment or M-payment has been introduced as the new trend for payment method bringing more value and convenience to con­sumers. However, the development of M-payment services is still quite timid in some South East Asia countries including Vietnam. This is also the reason and motivation for the author to do this research. The goal of this study is to spot out some factors that affect the use behavior (UB) of M-payment consumers in five major metropolises where most influential on economic in Vietnam. To investigate the factors affecting UB of Vietnamese M-payment consumers, researcher proposed a research model which analyzes the impact of various variables extracted from system quality (ST), service quality (SV), security (SC), social influence (SI) on behavioral intention (BI) to use and BI on M-payment UB.A quantita­tive questionnaire was used to measure responses of participants and Partial Least Squares (PLS) method was employed to analysis the collection data as well as test all hypotheses. The results indicated that SJ has been the important factors leading to the BI to use M-payment following by SV and SC issues and BI also had strong influence on UB of consumers. Since M-payment is still at the infancy stage and is one of the most exciting mobile applications for the next few years in Vietnam, the identification of important factors concerning M-payments in this study will assist merchants and software developers to design and improve the systems and service to ensure the full acceptance and continuous use of the systems. Finally, a set of suggestion for the subsequent research works also was listed at the end of this study.