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https://dspace.ctu.edu.vn/jspui/handle/123456789/86491| Title: | The impact of Key Opinion Leaders on the purchasing intention of Gen Z consumers |
| Authors: | Le, Nguyen Doan Khoi Tran, My Ngan |
| Keywords: | Kinh doanh quốc tế chất lượng cao |
| Issue Date: | 2022 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | The overall objective of the study was to analyze the impact of KOLs on the purchasing intention of Gen Z consumer; thereby making the solutions suggestion to enhance the purchasing intention of Gen Z consumer in the future. |
| Description: | 73 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/86491 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.04 MB | Adobe PDF | ||
| Your IP: 3.142.198.129 |
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