Please use this identifier to cite or link to this item:
https://dspace.ctu.edu.vn/jspui/handle/123456789/86573
Title: | The Impact of Gamification on Consumers’ Brand Attitude and Intention of Engagement of Online Shopping Applications in Can Tho City. |
Authors: | Huynh, Thị Kim Uyên Nguyen, Thi Phuong Nga |
Keywords: | Kinh doanh quốc tế chất lượng cao |
Issue Date: | 2022 |
Publisher: | Trường Đại học Cần Thơ |
Abstract: | Analysis and evaluation of the impact of ecommerce's gamification features on consumers’ brand attitude and intention of engagement as well as the relationship between brand attitude and behavioral intention of engagement. Thereby, propose recommendations to increase user experiences and boost engagement through the integration of gamification into shopping applications. |
Description: | 116 tr |
URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/86573 |
Appears in Collections: | Trường Kinh tế |
Files in This Item:
File | Description | Size | Format | |
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_file_ Restricted Access | 1.7 MB | Adobe PDF | ||
Your IP: 18.219.2.149 |
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