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https://dspace.ctu.edu.vn/jspui/handle/123456789/96827| Title: | The impact of social media influencers on purchase intention among generation Z towards local brand clothing products in Can Tho city |
| Authors: | Vo, Van Dut Tan, Nhat Minh |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | The impact of social media influencers on purchase intention among Generation Z towards local brand clothing products in Can Tho City. Then, the thesis will propose some managerial implications to attract more potential customers for local brands. |
| Description: | 91 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96827 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.15 MB | Adobe PDF | ||
| Your IP: 3.17.28.48 |
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