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Tạp chí Khoa học
Khoa học Trường ĐH Mở Tp.HCM (Journal of Science HCM Open University)
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Issue Date
Title
Author(s)
2020
Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City
Trinh, Thuy Anh
;
Tran, Kiem Viet Thang
2020
The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP
Bui, Quang Hung
;
Trinh, Thuy Anh
;
Nguyen, Thi Thu Thao
;
Nguyen, Pham Kien Minh
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Author
1
Bui, Quang Hung
1
Nguyen, Pham Kien Minh
1
Nguyen, Thi Thu Thao
1
Tran, Kiem Viet Thang
Subject
1
Consumer perceived value
1
Customer satisfactions
1
Customer’s loyalty
1
Intention to participate
1
Marketing innovation
1
Motivations to attract customers
1
Products/service innovation
1
Social media innovation
1
Tourism events
Has File(s)
2
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