Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/96921
Title: The impact of perceived benefits on customer satisfaction with loyalty program of Co.opmart supermarket system in Can Tho City
Authors: Le, Tran Thien Y
Nguyen, Ngoc Minh Chau
Keywords: Kinh doanh quốc tế CLC
Issue Date: 2023
Publisher: Trường Đại học Cần Thơ
Abstract: Analyze customers' perceived benefits and their impact on customer satisfaction with the Loyalty Program of Co.opmart supermarket system in Can Tho City. Thereby, proposing some solutions to help improve the effectiveness of the customer loyalty program for the Co.opmart supermarket system
Description: 81 p
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/96921
Appears in Collections:Trường Kinh tế

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